Best creative marketing tricks from Sequoia Slentz

Who is Sequoia Slentz and some of his live shows producer ideas? When Sequoia Slentz, owner of Cleanbox Entertainment in Laguna Beach, set his sights on the entertainment business nearly a decade ago, he never fathomed that his success would far exceed his goals. The Laguna native, who was once the frontman for local punk band Yer Mom and who initially set out to produce punk albums and merchandise with the establishment of Cleanbox in 2001, is now juggling a reality TV show, concert bookings, music and TV promotions and a clothing line.



Sequoia Slentz profile in 944 Magazine : The room was full of good looking girls with laptop computers trying to look professional, but coming across more like cold and aloof. FYI, 944 is run by ice queens. So, buy the magazine if you feel compelled to read the profile, but for those of you too financially poor (and emotionally rich) to buy a magazine devoted to shallow, wannabe celebrities, here is a brief synopsis: Sequoia booked local bands in Laguna Beach, met Bob Levy of the Killers of Comedy, created a reality show, sold reality show to HowardTV, show airs in November, end of story.

About Sequoia Slentz: Owned and operated CleanBox Entertainment since 2001. Over the past 4 years we have produced major live events nationwide. My company created a television show which was licensed to Howard TV in 2009. We are interested in all ideas. Specialties: Designing, Manufacturing, Merchandise, Producing Live Shows, Creative Marketing on a budget, Event Planning.

Sequoia Slentz event planning tricks: Whether you are planning the event logistics, identifying the technical requirements, working on content or estimating the budget – all things flow from the wants and needs of the main client. You can save your self a lot of work if you can get a meeting with the main client in advance and discuss staging, presentation style in advance. With all the handlers, you get a lot of filtered information and waste a lot of time getting through the layers. Knowing your location is your best defense against failure. Not only are you able to assess the space for room dimensions, ceiling height, power needs, lighting, noise, Internet connections, access to loading dock, etc… you also get to meet the people who manage the venue – and who will ultimately be the ones that support you and your production. Some venues will let you bring in all your own gear, without any buy-out fee – but some venues have exclusives on lighting and audio, and can even be within the jurisdiction of a local I.A.T.S.E. union, like Local 16 in San Francisco, and you’ll be required to hire union labor. If you’re a producer, it’s best to work with a meeting planner who can deal with the hotel contract so you can focus on the AV and event production. But be sure to make friends with the venue, both the in-house AV and banquets staff. Don’t forget that you’re in their house and they are key partners in your success. The two most important aspects of your site survey are to gain intelligence and build relationships.

Sequoia Slentz on Covid-19 times and the entertainment industry : “In what ways have you seen COVID-19 affect the music industry? The pandemic has been pretty devastating for live entertainment and in general, and especially the music industry. It’s been especially challenging for up and coming artists that want to get out there and play live. Now, clearly, all they can do right now is a live stream, but if they don’t already have a large following, that can present its own challenges. The pandemic has hurt all artists, even larger acts had to cancel tours. Ultimately what we’re talking about is that there has been loads of money lost for the artist, for the promoters, also for the sound engineers, light engineers, stage crew, food vendors, security, stage techs, drivers, venues, and merchandise sales in live music. Furthermore, the pandemic has created a lot of self-doubt and uncertainty for artists. Some artists are now thinking about shifting to a different career or creating side hustles. Multiple income streams are the way to go even during normal times.

Killers of Comedy & Sequoia Slentz : We travel around the country with the Killers, meeting super fans everywhere we go. When you hang out with Beetlejuice before a Killers show, you feel like you’re hanging with freak show royalty. Everyone recognizes him and everyone loves him. But the best part of all… we got it all on tape.