The growth of a creative marketing expert : Sequoia Slentz

Sequoia Slentz or the ascent of a creative marketing expert? “I’ve learned that if you set out to do what’s important to you in life, you might not wind up doing just that, but you’ll find something along the way that will satisfy your original plans,” Slentz said. He, in collaboration with Cleanbox partner and fellow Lagunan John Bovenizer (son of local artist, Helma Bovenizer, who built the “Another Beautiful Day in Paradise” bench in front of the city library), has wrapped up the 12th episode of their reality show, “On the Road with the Killers of Comedy,” of which the first six were picked up by Howard [Stern] TV and will air Feb 5.



Sequoia Slentz profile in 944 Magazine : Although the world CleanBox inhabits is a far cry from the glossy photo spreads of beautiful people getting their rocks off that fill the mag’s pages, the recognition is still appreciated. Even though we despise the types of people who are into the magazine: the Armani and cologne wearing set, the bitchy, fake-titted chicks who won’t give us the time of day, we are ready and willing to accept all publicity. Plus, Sequoia and I got some free tequila at the photo shoot. Nothing beats a semi-solid excuse to drink hard liquor at noon.

About Sequoia Slentz: Owned and operated CleanBox Entertainment since 2001. Over the past 4 years we have produced major live events nationwide. My company created a television show which was licensed to Howard TV in 2009. We are interested in all ideas. Specialties: Designing, Manufacturing, Merchandise, Producing Live Shows, Creative Marketing on a budget, Event Planning.

Sequoia Slentz event planning tricks: Go into each show with a scripted game plan. Even a simple a simple agenda can be something that your crew follows, but a detailed run of show document that maps out the show flow is the best document to use. Your plan should also include set-up diagrams that shows signal flow; floor plans that shows the room layout and location of AV, cameras, lighting, catering; and, any other documents like webcast information, call sheets, production schedules and checklists for both the crew and clients to follow. The more you know, the better the you do… and the best way to know is to practice. Aside from presenters being able practice clicking through their slides and getting comfortable with the environment, you need to know their transitions, cues for videos, music, camera angles and blocking, along with how the show will open and close.

Sequoia Slentz on Covid-19 times and the entertainment industry : Beyond the effects of COVID-19, what are common reasons why musicians have to seek employment outside of the industry they love? When artists are starting, most don’t already have hit records or a trust fund. Without a fan base, the primary focus is making money, paying rent, groceries, and car insurance. They have to figure out a way to survive. At the same time, in some ways, it’s good to work outside of music because work begets work. Being grateful for the ability to play music is important. You have to be thankful and humble that you do get to practice your instrument, write music, and record. Most artists don’t realize that they can find jobs with transferable skills that will help their music career beyond making music: graphic design, fashion, education, website design, software, programming, marketing, social media, accounting, business development, and working at a studio. Learning about money management is a great way for an artist to support their career when they’re starting out.

Killers of Comedy & Sequoia Slentz : We travel around the country with the Killers, meeting super fans everywhere we go. When you hang out with Beetlejuice before a Killers show, you feel like you’re hanging with freak show royalty. Everyone recognizes him and everyone loves him. It’s easy to get sucked into the hoopla, and feel like a big shot.