Excellent communication marketing recommendations from Edan Gelt

Social media brand marketing solutions from Edan Gelt today: Based on your business type, there are other platforms to share your video feed. Explore these options for even more exposure. Yelp is significant for attracting new customers. Since you have a short moment to capture a prospective client or patron – choose a professionally produced shorter video to give an overview of your business or service. Reddit is community based, similar to YouTube so it’s more work than just posting a video, you need to join a community that fits with your business and then interact and engage by posting relevant content and video feed. Find more info at Edan Gelt.

Turn on the message app in GMB – it may be painful to answer sometimes, but this is a great way to capture leads. By engaging in messaging this gives you the power to talk to your audience in real time. These conversations are what can help your business stand out because it shows you are a real person rather than a bot or a corporate conglomerate company, that personal touch goes a long way. Don’t let the fact of being ‘live’ scare you away from messaging through your GMB. There are settings that allow an automated response so if you don’t want to be monitoring your messaging 24/7 this initial response will give your customers the response they want while you can get back to them with their exact answer the next day or during business hours.

Network: This is the easiest and most effective way to market on a dime. Learn how to mix and mingle at work events, conferences, virtual calls, lines at a coffee shop even your kid’s school functions. Traditional old-fashioned networking can go a long way to getting your name out there. When you put a face behind the business or brand it goes a long way. Challenge yourself – try to introduce yourself and your brand to at least 3 new people a week.

When posting, make sure to take advantage of the hashtags (Instagram allows for a maximum of 30 and I recommend you use each one to create a wider reach on your post) but each hashtag must be relevant to your brand and niche so it lands with the correct audience. Each social media post should always have a call to action, regardless of what platform you are using. This means you should ask your audience to share, comment or vote. The more engagement a post has the more likely the platform’s algorithm will kick in and allow you to gain a wider reach to new audiences with similar interests. Read even more details on https://wiza.co/d/key-mortgage-services-inc/e548/edan-gelt.

Are you a beauty services provider like a salon or med spa? Create a video of one of your amenities or products and walk through the journey of the client experience. You can do this by speaking about what you’re featuring, capturing the service or even provide a compilation of photographic results. Are you in food services or do you own a restaurant? Mouth-watering food! Feature a favorite dish being prepared over an open fire or paired with wine favorites. Review the measures you’re taking to keep them safe when they choose in-restaurant dining (ventilation, seating spacing, capacity, etc.).

It’s easier to keep your customers happy than it is to get new ones. Outside of your current customers talking about your product and business, it is essential for you to continue to increase new customers. Once you have won your customer over with your free offer, they are more likely to upgrade and spend more if they like what you offer. Retained customers buy more often and spend more than first time customers. Once customers learn the value of your product they come back again and again. Brands that attract new users with a free offer forge new relationships. Long-term these relationships translate into valuable brand awareness, increased sales, loyalty and an unprecedented ROI.

In my last blog “Marketing and the Power of Free” and subsequent vlog, I wrote about the impact of giving away products and/or free services. By sampling or giving your product away at no cost builds brand awareness, increases sales and enhances your budget. But how does it work and why? Have you ever been to Costco and enjoyed the free samples? How often did you buy what you tried because you really enjoyed it? And if you didn’t buy the product, did you feel guilty? Maybe you even put the product in your cart and unloaded it a few aisles down. That’s just a sample of the Law of Reciprocity. The law of reciprocity says that when you offer something first for free and it is valued, people feel a sense of indebtedness toward you, thus in turn you then wanting to return the favor.

Creating a Google My Business (GMB) listing is the first and most important step to local search success. GMB offers the strongest brand impact for businesses or individuals seeking exposure locally. In fact, approximately 90% of organic searches come from Google and it complements a brand’s existing website, shows in search results and maps, and communicates with third-party platforms using Google Maps API. Read additional information on https://www.minds.com/edangelt/about.

Consumer loyalty was until recently something a brand achieved by offering quality product and slick marketing. Now, companies are building trust by being loyal to their customer base. Taking Responsibility of Branding During the Pandemic: These days we all must take a level of responsibility in whatever we do. Whether it is self-isolating with symptoms, wearing a mask in public places or just washing your hands frequently. These actions are the new norm. And top brands are taking the same level of responsibility in order to maintain consumer trust.

3…2…1…ACTION It’s game time and there is no fancy equipment required. Are you ready to film? Just take out your handy phone, iPad or computer and let’s start rolling! Depending on the type of content you are looking to share, you can record 1-minute clips straight through or you can film individual segments and patch them together with film editing software such as iMovie, Open Shot, Movie Maker 10 and more. If you’re not handy with editing, you can hire someone (or recruit your children). You can also just publish raw and real footage. Depending on your business type and brand, sometimes having unedited content may even help you connect better to your client base.