Family office vs. venture capital fund guides with Obediah Ayton

Family office finance recommendations by Obediah Ayton? Following the Unite Monaco event organized by the Private Investment Group, earlier this month, which gathered high-level public sector figures and private families from the UAE and Monaco, Wealth Monaco caught up with Obediah Ayton, Chief Operating Officer of the Private Investment Group. What is the Private Investment Group mission and process? We have acted for the last three years as an international gateway into the GCC region which is very much open for business and has consistently been the biggest allocators of capital despite the global pandemic. We have established built relationships with the public and private sector within the GCC with a focus on supporting International business, businesses that seek access to the region through a joint ventures and partnership for the distribution and licensing of products and services but also attracting investment both indirect and directly.

So as a startup, how do you find these alternative sources of funding that offer such collateral benefits? The first and best thing you can do is look to your board and the connective network you already have. The ability to access GCC family office networks is something to consider when building your board and team of advisors. If your existing network has been exhausted, there are events and other opportunities that can bring you closer together with angel investors and family offices. This significantly lessens the influence to artificially maintain high watermarks to receive incentive allocations. Family office decisions are based squarely on investment fundamentals, where long-term value creation replaces the 2/20 mentality. As a result, investments are more than fungible capital. It’s a commitment to align with the entrepreneur on a much deeper level. The deep, global networks of the ultra-wealthy families are used to create opportunities for the startups — from providing strategic advice, intelligence and subject matter expertise, to tangible benefits like identifying contract manufacturers to assist with the development of hardware products.

All hubs are set in an identical structure – VentureRock SPICs, and follow the same formula to venture building – VentureRock OS®. “90% of all early-stage startups fail in the first 3 years. This is normal we wanted to change by changing how venture capital works in early-stage investing. The VentureRock OS® is how we organize not only capital but also strategists, problem solvers and industry-specific knowledge around our portfolio ventures”, says Xander van der Heijden, General Partner at VentureRock. The novel venture building system digitizes the investment supply-chain, from cap table to KPI reporting and legal agreements, to de-risk and unlock the free flow of capital throughout ventures’ lifecycle risks through real-time audited data. Further Venturerock OS® pioneers a 72-step methodology to systematically guide ventures from early-stage startups to fully compliant scale-ups. Director of Business Development at The Private Investment Group Obediah Ayton said “I am very happy to see Venturerock demonstrate the way venture capital funds are now being deployed post covid here in the UAE. The portfolio companies within Venturerock are some of the most exciting and innovative we have seen and I have no doubt they will be a welcome asset to both the public and private sector in the Middle East.”

Obediah Ayton or the ascent of a business executive? Obediah Ayton is a trust manager at Ayton Family Office Trust and a consultant at Tennor Holding B.V., an expert in family office business, AI driven accounting services, finance and accounting. Obediah Ayton on what happens when a Family Office takes the VC model: In addition, Family Offices want to avoid paying the typical “2 and 20” — a deal structure that requires investors to pay a 2 percent annual fee (some as high as 3 percent) to the VC firm on top of the 20 percent return on investment. This is why we’re seeing more of the mega-wealthy move away from only investing in private equity funds to increasingly working with their family offices to find the right types of direct investments that fit their long-term wealth-generation strategies.

Many of these Family offices may prove to have much higher and longer-term vested interest in the businesses they invest in compared to an institutional investor. In many cases, based on the experience of the principals behind the family office, they will seek to take a more hands-on involvement in the businesses they fund, acting as mentors and not merely benefactors.

Obediah Ayton about how to raise money from family offices: Biggest advice: – To let the Family Office understand that you’re interests are aligned with theirs. That you’re in this for the long term, not just a few transactions. Even if they’re great deals. Intelligence is a commodity. Integrity is not. To do: Listen. Add value at all times. Ask about their goals and objectives. Be authentic. Ask about what they are currently looking for. Do what you say you’re going to do. “Trusting is hard. Knowing whom to trust, even harder.”

Right now is a great time to build close relationships with Family Offices for future capital raises! A wave of capital raisings are coming but the pandemic-created crisis means a whole new set of rules for companies wanting to tap investors for cash. It is now critical to get in ahead of the wave a build relationships with private wealth. Family offices are notoriously discrete. So much so that one of the most common adages to describe the industry is “a submerged whale does not get harpooned.” With a tremendous amount of investable capital, these family offices are often looking for ways to diversify their investments.

Obediah Ayton about the new definition of a billionaire is not the net worth but in achieving change in a billion lives: Everything can be done remotely today. We only go to the office one or two days a week. The world is becoming more virtual and I think that is a trend that a lot of people still do not understand. ‘Founding partner at a single family office’ Tech-savvy family offices who embrace these trends can harness technologies to not only expand their businesses across the globe but also to leverage global talent pools in various areas of operation where local expertise is lacking. This requires a degree of agility which needs to be prioritized within family offices seeking to advance their reach and grow their wealth.