Meet Leonard Ross and some of his real estate investment research

Leonard Ross and the growth of a real estate expert? Leonard Ross is your chance to profit from his knowledge. Here you’ll get Leonard’s unique point of view of industry. What’s a trend versus what’s an enduring trait. What to look for in a property, and what to avoid at all costs. Leonard will be constantly updating this blog to keep pace with a runaway market. So, keep coming back for regular updates. But for now, sit back, strap yourself in, and enjoy the ride.

A lender is more likely to fund your project if they believe in your credibility. They will definitely study your past projects and examine your track record before agreeing to work with you. This can be challenging if you are a first time property developer. On-the-job experience with a reputed real estate company will work in your favour. Teaming up with a partner like a small-scale residential developer can add to your credibility. This is a great move, especially if you don’t have firsthand real estate experience. So if you already have some capital to begin with, they can co-finance the project with you. When entering into a partnership with someone, be sure that your respective roles and investments are discussed and put down in writing.

Leonard Ross real estate investment recommendations: Use CGI To Promote Off-plan Sales! In the current scenario, it is becoming increasingly difficult to sell developments off-plan. Buyers are particular about what they want and have many options to choose from. They would rather see the finished product than make their decision based on a plan. High-quality Computer Generated Images (CGI) can bring your plans to life. They help investors and potential buyers visualize the space better, even if it is still in the stages of initial development. Professional CGI artists work on architectural drawings to make them look lifelike. The process can be expensive, which is why some developers hesitate to use this tool. But top quality CGI can convince even the most skeptical buyers to find out more about your project. Besides, you will be able to showcase these images in many of your marketing collaterals like brochures, magazine articles and your website. Along with using CGI to show potential buyers how the building will look, offer added incentives for investing early. This way interested parties will be motivated to make a decision quickly to get the best price and avoid missing out. Leonard Ross is an established property developer in Auckland, New Zealand.

While using videos to showcase a property is not a new strategy, many marketers underutilize this marketing avenue. Online video tours are a great way to show potential buyers the development and will help them get a feel of the space. Photos cannot do the same justice to the interiors of a home that high-definition videography can. Videos are also retained longer in people’s minds since they are more likely to consume this type of content thoroughly, as opposed to just skimming through it. Making your website more video centric could be the key to creating better engagement with your audience. Consumer tastes are changing, and purchasing a property is no longer about opting for the most practical choice. Buyers, particularly first time homeowners, often have their dreams tied to the property they are looking to purchase. It is a gateway to a better life and the fulfillment of a lifelong ambition. So it’s important to consider this when thinking about the branding of your development.